that's the fiscal cliff as we face the deadline. the president gave a speech that struck me. let's listen to what barack obama had to say. >> i want you to call, i want you to spend an e-mail, post on their facebook wall. if you tweet then use the hashtag we're calling my2k. it's about your 2k in your pocket. >> that's a reference to the administrati administration's argument that if congress does nothing the average middle class will lose $2,000 a year. i'm just struck the president is using this twitter hash tag. >> i guess it's the new call your congressman and let him know how you feel. i'm not sure it's going to increase pressure on republicans. it's going to make the president's core support eers fl engaged after the race is over. i have hard time to believe the republicans will be worried about the number of tweets. >> they've tried to fight back. they bought this my2k, so when you search you get the heritage take on it. social media platform is not to be minimized. >> the study has proven that facebook can increase voter turn out. we will know if the white house has r